If you’re a business owner, social media can be a scary thing. Any post you publish is representing your brand, and you need to make sure it sends the message that allows your consumers to identify with your brand. But, even beyond the content that you’re posting, something else to think about is the frequency with which you post. Take twitter for example. Twitter is all about content. Every second, huge amounts of content is being shared neatly packed into small vessels, microcosms of information called tweets. Being a twitter user enables you to sort through this vast sea of media, selecting only the waves that are best suited for your wants and needs to reach your shores. But this sea is ever tossing and turning, waves are constantly crashing; if you do not post enough, your content will surely drown. However, posting too much can lead to you becoming an online annoyance and your followers, even if they’re loyal fans, will abandon ship.
So what can you do? Set up a content schedule. Each month, quarter, half year, year, whatever, set up a document that outlines what you’re going to talk about and when. List out which weeks your business is going to run certain promotions and contests, and plan them around existing national holidays and seasons. You don’t want your stuff to be breaking down the floodgates, nor do you want it barely trickling out and leaving your followers wanting more. What you do want is a nice, smooth, consistent flow of content being sent out at a pace that matches that of the platform to which your posting. Twitter? Don’t be afraid to post several times a day. Twitter moves quickly and links can be reposted (just not back to back, that’s when it becomes spamming) to ensure that a good portion of your following will see it. Facebook? Link to your blog posts and ask questions here. Facebook is extremely conducive to conversation, and people are much more likely to leave a comment on a Facebook post than they are to reply to a tweet or to comment on a blog post in its native page. And of course, with your blog, keep your posting to around 1-3 times per week; blog posts are usually long and you don’t want to exhaust people who are trying to keep up with what you have to say.
Give it a shot. Create a content schedule and try your hardest to stick to it. See what it can do for your following!